My Lucky Break

If you are a looking for a marketing consultant in Seattle, or any other location for matter you will want to ask them a few very specific questions during your discovery process.

Here are some questions you should ask them:

1) Are they focused more on selling advertising than helping you create and execute a real marketing strategy?

2) Are they skilled at both offline marketing and online marketing? Specifically merging the two into one strategy for the maximum effectiveness of your marketing dollars.

3) Are they leveraging Social Media? Are they current will Social Media marketing.

4) Are they savvy with email marketing techniques? Are they using these practices in their business?

5) Are they a marketing consultant or a marketing coach for small businesses? Is their focus small businesses or any business?

The primary consideration is whether you really need a consultant or a coach. Let’s face it, we are all in the marketing business.

You may find you need a seattle marketing coach more than a consultant. This approach let’s you do the marketing yourself with expertise and accountability to actually get it done.

If you are the type of business owner that is always procrastinating and putting off marketing for “another day” this is usually a good fit. Just like an athelete needs a coach to hold them accountable, many small business owners need one as well to get the results they need and desire in their business.

Most times the expense is negligible compared to the money being left on the table by not executing a marketing strategy at all.

To success in 2010!

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This entry was posted on Monday, February 8th, 2010 at 9:17 am and is filed under Break. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.