My Lucky Break

When it comes time to promote your site, there are several things you can do. If you’re in Western Washington, and are looking for a Seattle SEO company, call GSEP.COM at 1-800-851-7666.

PPC, PTC, SEO, EIEIO (Ha!) and more. (FYI, those acronyms stand for, in order, Pay Per Click, Pay To Click, SEO and Old McDonald’s Farm). It can all be confusing.

The organic or natural rankings that are the primary results in the main part of the search engine results of Google and most other search engines such as Bing, Yahoo & AOL are the most trusted. When I say organic, I mean the results that are not PPC or Pay Per Click.

When you look at the SERPs, or Search Engine Results Pages (the pages that show up when you’ve done a search – the pages that show the results of your search) they show not just organic results, but PPC results, as well. So, it can be confusing.

Those that occupy the majority of the left hand portion of the SERPs are the organic ranking.

Google, for example, has Sponsored Links above the main body of organic results. Google also has Sponsored Links, vertically, over on the right side of the page. The other engines are similar. The “Organic Results”, which most say the real results, are on the left, below the PPC listings.

How does one gettop organic rankings?

1) On page optimization, also known as SEO. You’ll want to make sure that your page has everything that the engine (in this case, Google) wants. It could be Yahoo, MSN, AOL, whatever. Read, study, hire a professional (such as the SEO Seattle company, GSEP.COM).

2) Blogs. You must get posts out here in the Blogosphere.

3) Links inside your site. Have links, with the most important keywords, pointing to your home page or to a particular page you’ve had specifically designed to rank highly for an important term.

4) Linking. You should work to develop a program to increase the number of links coming into your site.

Do each of these things, and more and you’re well on the way to top SEO rankings. If you’re looking for a top SEO Seattle company, take a look at Guaranteed Search Engine Positioning at GSEP.COM.

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This entry was posted on Monday, December 28th, 2009 at 8:36 am and is filed under Break. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.